YCE Engineering Works Sdn Bhd (YCE) was incorporated on 30th August 2001. We’re is professional designer and manufacturer of metal sheet roll forming machines, gypsum ceiling boards, and wallboard re-process machines, offering both standard and custom-made designs. Is one corporate mechanical industry, state–of–the–art design, Superb workmanship. High-performance products
We have more than 10 years of experience and a proven track in the industry, the company’s management, and staff are committed to continue with our efforts in Products Research & Development to meet the international standards.
With this, YCE Engineering Works Sdn Bhd is all set to become a major market player and exporter in Asia.
We have more than 10 years of experience and a proven track in the industry, the company’s management, and staff are committed to continue with our efforts in Products Research & Development to meet the international standards.
With this, YCE Engineering Works Sdn Bhd is all set to become a major market player and exporter in Asia.
Nature of business/principal activities
The principal activity of the Company is that of sales and servicing of all kinds of electrical machinery.
Expansion plans
YCE immediate plan is to expand its business as the market condition is one where demand for its products is increasing and is on a continuous basis.
Mr Liew further claimed that YCE has financial constrain to venture into bigger customer bases. As such, to accommodate the increase in sales from existing customers and new customers, YCE requires additional working capital.
The principal activity of the Company is that of sales and servicing of all kinds of electrical machinery.
Expansion plans
YCE immediate plan is to expand its business as the market condition is one where demand for its products is increasing and is on a continuous basis.
Mr Liew further claimed that YCE has financial constrain to venture into bigger customer bases. As such, to accommodate the increase in sales from existing customers and new customers, YCE requires additional working capital.
Business Viability
Market participants/major competitors and their market share Market shares/production shares.
The industry is highly fragmented and competitive. YCE is only a small market player capturing a negligible share do domestic markets. But YCE has many competitive advantages over other competitors:
Competitive Cost and Pricing
– YCE manufactures and fabricates its own machine, thus, it can enjoy a lower cost of purchases and enable them to price them at competitive pricing.
Constant Supply
– YCE has established good relationships with their local and foreign suppliers to ensure continuous, uninterrupted supply. The directors’ hand on involvement with suppliers ensures business supply.
Wide Distribution Network
– YCE’s products are distributed via various Thus it easily reaches out to its larger base of customers via wide distribution networks.
Sound Market Knowledge
– YCE’s management has accurate market knowledge of the demand and supply of beverage products. Their close relationship with chain stores and suppliers enables them to monitor the market condition and provides them with an edge to react and mobilize their stocks speedily.
High Entry Barrier
– To be a key player in this market, a wholesaler requires high start-up costs as suppliers would demand upfront payment before shipment of goods.
Market participants/major competitors and their market share Market shares/production shares.
The industry is highly fragmented and competitive. YCE is only a small market player capturing a negligible share do domestic markets. But YCE has many competitive advantages over other competitors:
Competitive Cost and Pricing
– YCE manufactures and fabricates its own machine, thus, it can enjoy a lower cost of purchases and enable them to price them at competitive pricing.
Constant Supply
– YCE has established good relationships with their local and foreign suppliers to ensure continuous, uninterrupted supply. The directors’ hand on involvement with suppliers ensures business supply.
Wide Distribution Network
– YCE’s products are distributed via various Thus it easily reaches out to its larger base of customers via wide distribution networks.
Sound Market Knowledge
– YCE’s management has accurate market knowledge of the demand and supply of beverage products. Their close relationship with chain stores and suppliers enables them to monitor the market condition and provides them with an edge to react and mobilize their stocks speedily.
High Entry Barrier
– To be a key player in this market, a wholesaler requires high start-up costs as suppliers would demand upfront payment before shipment of goods.
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Company Analysis
Strengths
YCE’s main strength lies in their long and extensive relationship with customers and suppliers, sensitivity to industry trends, capability to offer lower prices meet specific need of customers.
Mr Liew is a prudent businessman and would not indulge in a business in which he has no control over. His prudent policy of focusing on collection and the quality book debts resulted in low bad debts occurrences.
Weaknesses
The weakness of the company lies in the inadequacy of working capital to expand the business further. Though it was said that YCE is able to pay their suppliers to secure supplies, there is not much excess liquidity to invest more in stocks and hence limit their scope for business growth.
Risks Analysis
Key risks
YCE encounters risks of non payment from its customers. Mr Liew is farsighted to bring in established and reliable customers whose have prompt payment track record.
So far, YCE has no bad debts. This proven of its prudent credit management.
Mitigating factors/Critical Success Factors
The success factors contributing to YCE’s performances are best summarized as:
• Satisfactory supply chain
• Competitive cost and pricing
• Access to accurate market information
• Effective marketing network
• Prudent management
Strengths
YCE’s main strength lies in their long and extensive relationship with customers and suppliers, sensitivity to industry trends, capability to offer lower prices meet specific need of customers.
Mr Liew is a prudent businessman and would not indulge in a business in which he has no control over. His prudent policy of focusing on collection and the quality book debts resulted in low bad debts occurrences.
Weaknesses
The weakness of the company lies in the inadequacy of working capital to expand the business further. Though it was said that YCE is able to pay their suppliers to secure supplies, there is not much excess liquidity to invest more in stocks and hence limit their scope for business growth.
Risks Analysis
Key risks
YCE encounters risks of non payment from its customers. Mr Liew is farsighted to bring in established and reliable customers whose have prompt payment track record.
So far, YCE has no bad debts. This proven of its prudent credit management.
Mitigating factors/Critical Success Factors
The success factors contributing to YCE’s performances are best summarized as:
• Satisfactory supply chain
• Competitive cost and pricing
• Access to accurate market information
• Effective marketing network
• Prudent management